{"id":20182,"date":"2022-04-10T14:55:44","date_gmt":"2022-04-10T14:55:44","guid":{"rendered":"https:\/\/test.otpor.media\/index.php\/2022\/04\/10\/https-otpor-media-pad-kupovne-moci-potrosaca\/"},"modified":"2022-04-10T14:55:44","modified_gmt":"2022-04-10T14:55:44","slug":"https-otpor-media-pad-kupovne-moci-potrosaca","status":"publish","type":"post","link":"https:\/\/otpor.media\/?p=20182","title":{"rendered":"Pad kupovne mo\u0107i potro\u0161a\u010da"},"content":{"rendered":"\n

Podaci o kupovinama temeljeni na potro\u0161nji u Sjedinjenim Ameri\u010dkim Dr\u017eavama tijekom velja\u010de ove godine otkrivaju da su s manjom kupovnom mo\u0107i ameri\u010dki potro\u0161a\u010di u isto vrijeme dali manje narud\u017ebi i kupili manje artikala nego pro\u0161le godine, navodi Salesforce Commerce Cloud.<\/p>\n\n\n\n

Me\u0111utim, kako je inflacija dovela do vi\u0161ih cijena, ameri\u010dki trgovci zabilje\u017eili su rast prihoda od online prodaje za \u0161est posto u odnosu na prethodnu godinu. S druge strane, globalni online prihodi zabilje\u017eili su pad od pet posto na godi\u0161njoj razini u istom vremenskom razdoblju i to je ono \u0161to posebno brine na du\u017ee staze.<\/p>\n\n\n\n

“Izazovi s kojima su se potro\u0161a\u010di susreli tijekom blagdana, uklju\u010duju\u0107i inflaciju i niske zalihe, nisu se raspr\u0161ili u novoj godini. Iako digitalna trgovina i dalje prevladava, jasno je da inflacija utje\u010de na ukupnu potro\u0161nju potro\u0161a\u010da. Uz ove uporne negativne prilike, trgovci moraju ukloniti \u0161to je vi\u0161e prepreka mogu\u0107e i pobolj\u0161ati iskustva spajanjem offline i online kupovine”, ka\u017eu u Salesforceu.<\/p>\n\n\n\n

Nakon blagdanske sezone sa skromnim rastom, koli\u010dina narud\u017ebi u velja\u010di pala je za 11 posto, a broj artikala po narud\u017ebi smanjen je za 1,3 posto na godi\u0161njoj razini ili 3,79 artikla u odnosu na 3,84 artikla u 2021. Cijene za potro\u0161a\u010de u SAD-u porasle su 11,2 posto u velja\u010di, dok su globalne cijene porasle za 4,4 posto.<\/p>\n\n\n\n

Zalihe proizvoda u velja\u010di su se smanjile za jedan posto u SAD-u i pet posto u svijetu jer su se trgovci i potro\u0161a\u010di nastavili boriti s problemima lanca opskrbe.<\/p>\n\n\n\n

U kategorije proizvoda s najve\u0107im rastom cijena u velja\u010di spadaju namje\u0161taj (21,8 posto), ku\u0107anski aparati (17,9 posto) te kuhinja, umjetnost i dekor (11 posto). U kategorije proizvoda s najmanjim rastom cijena u velja\u010di spadaju aktivna obu\u0107a (1,3 posto), op\u0107a obu\u0107a (0,8 posto) te elektronika i pribor (0,5 posto).<\/p>\n\n\n\n

Ictbusiness.info<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Podaci o kupovinama temeljeni na potro\u0161nji u Sjedinjenim Ameri\u010dkim Dr\u017eavama tijekom velja\u010de ove godine otkrivaju da su s manjom kupovnom mo\u0107i ameri\u010dki potro\u0161a\u010di u isto vrijeme dali manje narud\u017ebi i kupili manje artikala nego pro\u0161le godine, navodi Salesforce Commerce Cloud. Me\u0111utim, kako je inflacija dovela do vi\u0161ih cijena, ameri\u010dki trgovci zabilje\u017eili su rast prihoda od […]<\/p>\n","protected":false},"author":1,"featured_media":10232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-20182","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tehnologija"],"yoast_head":"\nPad kupovne mo\u0107i potro\u0161a\u010da - OTPOR.Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/otpor.media\/?p=20182\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pad kupovne mo\u0107i potro\u0161a\u010da\" \/>\n<meta property=\"og:description\" content=\"Podaci o kupovinama temeljeni na potro\u0161nji u Sjedinjenim Ameri\u010dkim Dr\u017eavama tijekom velja\u010de ove godine otkrivaju da su s manjom kupovnom mo\u0107i ameri\u010dki potro\u0161a\u010di u isto vrijeme dali manje narud\u017ebi i kupili manje artikala nego pro\u0161le godine, navodi Salesforce Commerce Cloud. 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