{"id":20641,"date":"2022-05-18T13:24:28","date_gmt":"2022-05-18T13:24:28","guid":{"rendered":"https:\/\/test.otpor.media\/index.php\/2022\/05\/18\/https-otpor-media-i-bake-i-djedovi-haraju-tiktokom-znate-li-sto-je-glamma\/"},"modified":"2022-05-18T13:24:28","modified_gmt":"2022-05-18T13:24:28","slug":"https-otpor-media-i-bake-i-djedovi-haraju-tiktokom-znate-li-sto-je-glamma","status":"publish","type":"post","link":"https:\/\/otpor.media\/?p=20641","title":{"rendered":"I bake i djedovi haraju TikTokom: Znate li \u0161to je ‘glamma’?"},"content":{"rendered":"\n

Istra\u017eiva\u010di su na TikToku prona\u0161li sve ve\u0107i broj korisni\u010dkih ra\u010duna ljudi starih 60 godina i vi\u0161e koji privla\u010de milijune pratitelja.<\/p>\n\n\n\n

Koriste\u0107i popularnu video platformu kako bi pokazali svoju energiju i \u017eivotnost, ti stariji korisnici mijenjanju o\u010dekivanja vezana uz ljude tre\u0107e \u017eivotne dobi, kako na dru\u0161tvenim mre\u017eama tako i mimo njih.<\/p>\n\n\n\n

Prema istra\u017eivanju dr. Reubena Nga sa Sveu\u010dili\u0161ta Yale, ve\u0107inom je rije\u010d o \u017eenama, koje se \u017eestoko opiru uobi\u010dajenom stereotipu prema kojem su starice pasivne, blage i slabe.<\/p>\n\n\n\n

S obzirom na ogroman doseg njihovih video zapisa pru\u017ea im mogu\u0107nost promjene negativnih stereotipa i predrasuda mla\u0111ih ljudi o starenju i dobi op\u0107enito.<\/p>\n\n\n\n

Istra\u017eivanjem je bilo obuhva\u0107eno 1.382 videa koje su postavili korisnici stari 60 godina i vi\u0161e, a koji imaju izme\u0111u 100 tisu\u0107a i 5,3 milijuna pratitelja. Njihovi su video zapisi ukupno pregledani vi\u0161e od 3,5 milijarde puta.<\/p>\n\n\n\n

Vi\u0161e od 70 posto tih videa, me\u0111u kojima su i neki od najpopularnijih tiktokera, bili su kori\u0161teni za plasman sadr\u017eaja kojim se suzbijaju predrasude o starijim ljudima.<\/p>\n\n\n\n

\u010cest lajtmotiv bio je glamma, slo\u017eenica koja spaja engleske rije\u010di glamorous i grandma (glamurozna i baka).<\/p>\n\n\n\n

U gotovo svakom petom me\u0111u promatranim video zapisima zbijane su \u0161ale na ra\u010dun slabosti povezanih uz godine, dok su u jednom od deset prozivali one koji imaju predrasude prema ljudima zbog njihovih godina. U pojedinim videima se tvrdi kako su stariji ljudi bolji od mladih u nekom podru\u010dju.<\/p>\n\n\n\n

Istra\u017eivanje organizacije Pew Research Centre zabilje\u017eilo je zna\u010dajan porast kori\u0161tenja tehnologije u kategoriji starijih korisnika.<\/p>\n\n\n\n

U 2000. godini 14 posto osoba starih 65 i vi\u0161e godina surfalo je internetom. U 2019. godini bilo ih je 75 posto. Prije osam godina tek pola odraslih osoba posjedovalo je pametne telefone. Danas ih ima 81 posto osoba starih izme\u0111u 60 i 69 godina.<\/p>\n\n\n\n

Theguardian.com<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Istra\u017eiva\u010di su na TikToku prona\u0161li sve ve\u0107i broj korisni\u010dkih ra\u010duna ljudi starih 60 godina i vi\u0161e koji privla\u010de milijune pratitelja. Koriste\u0107i popularnu video platformu kako bi pokazali svoju energiju i \u017eivotnost, ti stariji korisnici mijenjanju o\u010dekivanja vezana uz ljude tre\u0107e \u017eivotne dobi, kako na dru\u0161tvenim mre\u017eama tako i mimo njih. Prema istra\u017eivanju dr. Reubena Nga […]<\/p>\n","protected":false},"author":1,"featured_media":11074,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-20641","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tehnologija"],"yoast_head":"\nI bake i djedovi haraju TikTokom: Znate li \u0161to je 'glamma'? - OTPOR.Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/otpor.media\/?p=20641\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I bake i djedovi haraju TikTokom: Znate li \u0161to je 'glamma'?\" \/>\n<meta property=\"og:description\" content=\"Istra\u017eiva\u010di su na TikToku prona\u0161li sve ve\u0107i broj korisni\u010dkih ra\u010duna ljudi starih 60 godina i vi\u0161e koji privla\u010de milijune pratitelja. Koriste\u0107i popularnu video platformu kako bi pokazali svoju energiju i \u017eivotnost, ti stariji korisnici mijenjanju o\u010dekivanja vezana uz ljude tre\u0107e \u017eivotne dobi, kako na dru\u0161tvenim mre\u017eama tako i mimo njih. Prema istra\u017eivanju dr. 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