{"id":22326,"date":"2022-11-01T17:10:19","date_gmt":"2022-11-01T17:10:19","guid":{"rendered":"https:\/\/test.otpor.media\/index.php\/2022\/11\/01\/https-otpor-media-eu-od-danas-krece-u-obuzdavanje-dominantnih-ulogu-velikih-internetskih-platformi\/"},"modified":"2022-11-01T17:10:19","modified_gmt":"2022-11-01T17:10:19","slug":"https-otpor-media-eu-od-danas-krece-u-obuzdavanje-dominantnih-ulogu-velikih-internetskih-platformi","status":"publish","type":"post","link":"https:\/\/otpor.media\/?p=22326","title":{"rendered":"EU od danas kre\u0107e u obuzdavanje dominantnih ulogu velikih internetskih platformi"},"content":{"rendered":"\n

Akt o digitalnim tr\u017ei\u0161tima, koji bi, kako poru\u010duju iz EU, trebao obuzdati dominantnu ulogu velikih internetskih platformi, stupa na snagu danas, a po\u010det \u0107e se primjenjivati od po\u010detka svibnja 2023. godine.<\/p>\n\n\n\n

Vije\u0107e EU i Europski parlament postigli su dogovor o Aktu o digitalnim tr\u017ei\u0161tima zajedno s Aktom o digitalnim uslugama u o\u017eujku ove godine.<\/p>\n\n\n\n

Rije\u010d je o dvije va\u017ene uredbe kojima EU \u017eeli nametnuti stro\u017ea pravila i ve\u0107u odgovornost digitalnim platformama za koje tvrdi da su postale privatni regulatori.<\/p>\n\n\n\n

Provedba Akta o digitalnim tr\u017ei\u0161tima po\u010dinje za \u0161est mjeseci.<\/p>\n\n\n\n

Klju\u010dni pojam u Aktu je \u201cnadzornik pristupa\u201d digitalnom tr\u017ei\u0161tu<\/strong><\/p>\n\n\n\n

Nakon \u0161to se po\u010dne s primjenom Akta u svibnju sljede\u0107e godine, potencijalni nadzornici pristupa koji dosegnu pragove utvr\u0111ene Aktom o digitalnim tr\u017ei\u0161tima moraju obavijestiti Komisiju o svojim osnovnim uslugama platforme u roku od dva mjeseca, do 3. srpnja 2023.<\/p>\n\n\n\n

Komisija zatim ima 45 radnih dana da procijeni je li predmetni poduzetnik dosegnuo te pragove i da mu utvrdi status nadzornika pristupa, najkasnije do 6. rujna sljede\u0107e godine.<\/p>\n\n\n\n

Po\u0161to taj status bude utvr\u0111en, nadzornici pristupa imat \u0107e \u0161est mjeseci da ispune zahtjeve iz Akta o digitalnim tr\u017ei\u0161tima, a najkasnije do 6. o\u017eujka 2024.<\/p>\n\n\n\n

Aktom su definirani kriteriji na temelju kojih \u0107e se odre\u0111ivati koje internetske platforme trebaju dobiti status nadzornika pristupa.<\/p>\n\n\n\n

Rije\u010d je o digitalnim platformama koje osiguravaju bitnu vezu izme\u0111u poslovnih korisnika i potro\u0161a\u010da, a taj im polo\u017eaj mo\u017ee omogu\u0107iti da preuzmu ulogu neke vrste zakonodavca, to jest da sami odre\u0111uju pravila, zbog \u010dega nastaju i uska grla u digitalnom gospodarstvu.<\/p>\n\n\n\n

Kako bi se rije\u0161ila ta pitanja, Aktom o digitalnim tr\u017ei\u0161tima utvr\u0111uje se niz obveza koje \u0107e oni morati po\u0161tovati te pona\u0161anje koje \u0107e im biti zabranjeno.<\/p>\n\n\n\n

Nadzornici pristupa u digitalnim svijetu predstavljaju ono \u0161to su u stvarnom svijetu ceste, mostovi, zra\u010dne luke.<\/p>\n\n\n\n

Status nadzornika pristupa dobit \u0107e poduze\u0107a koja upravljaju jednom ili vi\u0161e tzv. \u201eosnovnih usluga platforme\u201d navedenih u Aktu o digitalnim tr\u017ei\u0161tima.<\/p>\n\n\n\n

Rije\u010d je o sljede\u0107im uslugama: uslugama internetskog posredovanja, npr. trgovine aplikacijama, internetske tra\u017eilice, uslugama dru\u0161tvenih mre\u017ea, odre\u0111enim uslugama slanja poruka, uslugama platformi za razmjenu videozapisa, virtualnim pomo\u0107nicima, internetskim preglednicima, uslugama ra\u010dunalstva u oblaku, operativnim sustavima, internetskim platformama za trgovanje i uslugama ogla\u0161avanja.<\/p>\n\n\n\n

Tu je rije\u010d uglavnom o ameri\u010dkim tehnolo\u0161kim divovima poput Applea, Amazona, Googlea, Facebooka i Microsofta, koji su zbog svoga polo\u017eaja na tr\u017ei\u0161tu prakti\u010dki neizbje\u017eni.<\/p>\n\n\n\n

Poduze\u0107e \u0107e dobiti status nadzornika pristupa ako ima znatan utjecaj na unutarnje tr\u017ei\u0161te, \u0161to zna\u010di ako ostvaruje godi\u0161nji prihod na razini Unije jednak ili ve\u0107i od 7.5 milijardi eura tijekom svake od posljednje tri financijske godine ili ako je njegova prosje\u010dna tr\u017ei\u0161na kapitalizacija ili jednakovrijedna fer tr\u017ei\u0161na vrijednost iznosila najmanje 75 milijardi eura u posljednjoj financijskoj godini te ako pru\u017ea istu osnovnu uslugu platforme u najmanje trima dr\u017eavama \u010dlanicama.<\/p>\n\n\n\n

Potom, dobit \u0107e status nadzornika pristupa ako pru\u017ea osnovnu uslugu platforme koja je va\u017ena to\u010dka pristupa putem koje poslovni korisnici dolaze do krajnjih korisnika, odnosno ako pru\u017ea osnovnu uslugu platforme koja u posljednjoj financijskoj godini ima najmanje 45 milijuna mjese\u010dno aktivnih krajnjih korisnika koji imaju poslovni nastan ili se nalaze u Uniji te najmanje 10.000 godi\u0161nje aktivnih poslovnih korisnika koji imaju poslovni nastan u Uniji.<\/p>\n\n\n\n

Utvr\u0111en je popis dopu\u0161tenih i zabranjenih poslovnih praksi<\/strong><\/p>\n\n\n\n

U Aktu o digitalnim tr\u017ei\u0161tima utvr\u0111en je popis dopu\u0161tenih i zabranjenih poslovnih praksi koji \u0107e nadzornici pristupa morati primjenjivati u svakodnevnom poslovanju kako bi se osigurala pravednost i otvorenost digitalnih tr\u017ei\u0161ta.<\/p>\n\n\n\n

Prema Aktu o digitalnim tr\u017ei\u0161tima nadzornici pristupa ne\u0107e, izme\u0111u ostaloga, smjeti povoljnije rangirati vlastite od sli\u010dnih proizvoda i usluga koje na njihovim platformama nude tre\u0107e strane, sprje\u010davati korisnike da izbri\u0161u predinstalirani softver ili aplikaciju, kao ni pratiti krajnje korisnike izvan osnovne usluge platforme nadzornika pristupa u svrhu ciljanog ogla\u0161avanja ako nije dana stvarna privola.<\/p>\n\n\n\n

Ako nadzornik pristupa primjenjuje prakse kao \u0161to su davanje prednosti vlastitim uslugama ili spre\u010davanje poslovnih korisnika njegovih usluga da do\u0111u do potro\u0161a\u010da, to mo\u017ee sprije\u010diti tr\u017ei\u0161no natjecanje, \u0161to dovodi do manje inovacija, ni\u017ee kvalitete i vi\u0161ih cijena.<\/p>\n\n\n\n

Kad nadzornik pristupa provodi nepo\u0161tene prakse kao \u0161to su nametanje nepravednih uvjeta za pristup vlastitoj trgovini aplikacija ili sprje\u010davanje instaliranja aplikacija iz drugih izvora, potro\u0161a\u010di \u0107e vjerojatno morati platiti vi\u0161e, odnosno bit \u0107e zapravo li\u0161eni onih pogodnosti koje bi imali od alternativnih usluga.<\/p>\n\n\n\n

Akt o digitalnim tr\u017ei\u0161tima provodit \u0107e se pomo\u0107u nadzorne strukture u okviru koje \u0107e Komisija biti jedina zadu\u017eena za provedbu pravila – u tijesnoj suradnji s tijelima u dr\u017eavama \u010dlanicama EU.<\/p>\n\n\n\n

Komisija \u0107e mo\u0107i izricati penale i nov\u010dane kazne u iznosu od najvi\u0161e 10 posto globalnog prihoda poduze\u0107a, a do 20 posto u slu\u010daju ponovljenog kr\u0161enja pravila. U slu\u010daju sustavnog kr\u0161enja pravila Komisija \u0107e mo\u0107i odrediti mjere obvezne promjene pona\u0161anja ili strukturne prilagodbe, potrebne za u\u010dinkovito pridr\u017eavanje obveza, uklju\u010duju\u0107i zabranu daljnjih preuzimanja.<\/p>\n\n\n\n

OTPOR.Media<\/sup><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Akt o digitalnim tr\u017ei\u0161tima, koji bi, kako poru\u010duju iz EU, trebao obuzdati dominantnu ulogu velikih internetskih platformi, stupa na snagu danas, a po\u010det \u0107e se primjenjivati od po\u010detka svibnja 2023. godine. Vije\u0107e EU i Europski parlament postigli su dogovor o Aktu o digitalnim tr\u017ei\u0161tima zajedno s Aktom o digitalnim uslugama u o\u017eujku ove godine. Rije\u010d […]<\/p>\n","protected":false},"author":1,"featured_media":14145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-22326","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tehnologija"],"yoast_head":"\nEU od danas kre\u0107e u obuzdavanje dominantnih ulogu velikih internetskih platformi - OTPOR.Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/otpor.media\/?p=22326\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EU od danas kre\u0107e u obuzdavanje dominantnih ulogu velikih internetskih platformi\" \/>\n<meta property=\"og:description\" content=\"Akt o digitalnim tr\u017ei\u0161tima, koji bi, kako poru\u010duju iz EU, trebao obuzdati dominantnu ulogu velikih internetskih platformi, stupa na snagu danas, a po\u010det \u0107e se primjenjivati od po\u010detka svibnja 2023. godine. Vije\u0107e EU i Europski parlament postigli su dogovor o Aktu o digitalnim tr\u017ei\u0161tima zajedno s Aktom o digitalnim uslugama u o\u017eujku ove godine. 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Vije\u0107e EU i Europski parlament postigli su dogovor o Aktu o digitalnim tr\u017ei\u0161tima zajedno s Aktom o digitalnim uslugama u o\u017eujku ove godine. 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