{"id":22421,"date":"2022-11-11T21:56:31","date_gmt":"2022-11-11T21:56:31","guid":{"rendered":"https:\/\/test.otpor.media\/index.php\/2022\/11\/11\/https-otpor-media-auto-industrija-radi-znacajna-ulaganja-u-digitalnu-transformaciju-i-elektricna-vozila\/"},"modified":"2022-11-11T21:56:31","modified_gmt":"2022-11-11T21:56:31","slug":"https-otpor-media-auto-industrija-radi-znacajna-ulaganja-u-digitalnu-transformaciju-i-elektricna-vozila","status":"publish","type":"post","link":"https:\/\/otpor.media\/?p=22421","title":{"rendered":"Auto industrija radi zna\u010dajna ulaganja u digitalnu transformaciju i elektri\u010dna vozila"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Prema nedavnom istra\u017eivanju Salesforcea, automobilska industrija je usred povijesne digitalne transformacije te zaokreta prema elektri\u010dnim vozilima.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za izvje\u0161\u0107e &#8220;Trends in Automotive&#8221;, Salesforce Industries Insights anketirao je 500 zaposlenika automobilskih i financijskih kompanija te trgovaca diljem svijeta kako bi saznali vi\u0161e o digitalnim imperativima koji transformiraju korisni\u010dko iskustvo. Pritom su zamije\u0107ena tri trenda:<\/p>\n\n\n\n<p class=\"has-luminous-vivid-amber-color has-text-color wp-block-paragraph\"><strong>Potro\u0161a\u010di ne dobivaju \u0161to \u017eele<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u017deljni su pojednostavljenog iskustva digitalne kupnje, ali kompanije se bore to im omogu\u0107iti. Naime, njih manje od 20 posto vjeruje da su njihovi digitalni prodajni &#8220;izlozi&#8221; privla\u010dni i prilago\u0111eni mobilnim ure\u0111ajima, a isti broj prijavljuje probleme s to\u010dno\u0161\u0107u zaliha online.<\/p>\n\n\n\n<p class=\"has-luminous-vivid-amber-color has-text-color wp-block-paragraph\"><strong>Kompanije vjeruju da podaci o klijentima grade bolje korisni\u010dko iskustvo<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dakle, daju prioritet prikupljanju podataka o klijentima, ali imaju problema s njihovom dobrom upotrebom. Njih 93 posto slo\u017eilo se da bi podaci prve strane zna\u010dajno pobolj\u0161ali korisni\u010dko iskustvo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Povezana vozila sinkronizirana s ure\u0111ajima ili uslugama putem interneta va\u017ean su novi izvor podataka prve strane. Izvje\u0161\u0107e je pokazalo da 50 posto anketiranih smatra da trenutno ula\u017eu velika sredstva u aktiviranje podataka prve strane iz povezanih vozila kako bi pobolj\u0161ali korisni\u010dko iskustvo.<\/p>\n\n\n\n<p class=\"has-luminous-vivid-amber-color has-text-color wp-block-paragraph\"><strong>S padom profita, tra\u017ee se nove mogu\u0107nosti zarade<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kompanije ula\u017eu velike iznose u istra\u017eivanje i razvoj elektri\u010dnih vozila i nadokna\u0111uju ni\u017ee mar\u017ee novim prihodima od pretplata i partnerstava. \u010cak 85 posto kompanija slo\u017eilo se da \u0107e tro\u0161kovi istra\u017eivanja i razvoja prelaska na elektri\u010dna vozila predstavljati znatan rizik za profit industrije u sljede\u0107ih pet godina.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Globalnim rastom u smislu prihva\u0107anja elektri\u010dnih vozila, kompanije su pod pritiskom rije\u0161iti probleme vezane uz cjenovnu dostupnost vozila, dostupnost i kompatibilnost stanica za punjenje te \u0161tetni utjecaj na okoli\u0161 uzrokovan rudarstvom minerala baterija. Dok se kompanije u industriji prilago\u0111avaju novim poticajima obe\u0107anima kroz Zakonom o smanjenju inflacije, neka poduze\u0107a izvan sektora ve\u0107 poku\u0161aju iskoristiti novu priliku za rast&#8221;, zaklju\u010duju u Salesforceu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.ictbusiness.info\/vijesti\/auto-industrija-radi-znacajna-ulaganja-u-digitalnu-transformaciju-i-elektricna-vozila\" target=\"_blank\" rel=\"noreferrer noopener\">Ictbusiness.info<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prema nedavnom istra\u017eivanju Salesforcea, automobilska industrija je usred povijesne digitalne transformacije te zaokreta prema elektri\u010dnim vozilima. Za izvje\u0161\u0107e &#8220;Trends in Automotive&#8221;, Salesforce Industries Insights anketirao je 500 zaposlenika automobilskih i financijskih kompanija te trgovaca diljem svijeta kako bi saznali vi\u0161e o digitalnim imperativima koji transformiraju korisni\u010dko iskustvo. Pritom su zamije\u0107ena tri trenda: Potro\u0161a\u010di ne dobivaju [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14327,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-22421","post","type-post","status-publish","format-standard","has-post-thumbnail","category-auto-moto"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Auto industrija radi zna\u010dajna ulaganja u digitalnu transformaciju i elektri\u010dna vozila - OTPOR.Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/otpor.media\/?p=22421\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Auto industrija radi zna\u010dajna ulaganja u digitalnu transformaciju i elektri\u010dna vozila\" \/>\n<meta property=\"og:description\" content=\"Prema nedavnom istra\u017eivanju Salesforcea, automobilska industrija je usred povijesne digitalne transformacije te zaokreta prema elektri\u010dnim vozilima. 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