{"id":22585,"date":"2022-12-09T14:40:54","date_gmt":"2022-12-09T14:40:54","guid":{"rendered":"https:\/\/test.otpor.media\/index.php\/2022\/12\/09\/https-otpor-media-i-amazon-krece-u-bitku-s-tiktokom\/"},"modified":"2022-12-09T14:40:54","modified_gmt":"2022-12-09T14:40:54","slug":"https-otpor-media-i-amazon-krece-u-bitku-s-tiktokom","status":"publish","type":"post","link":"https:\/\/otpor.media\/?p=22585","title":{"rendered":"I Amazon kre\u0107e u bitku s TikTokom"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Koliki su popularnost i utjecaj TikToka najbolje mo\u017eemo vidjeti po broju kompanija koje poku\u0161avaju imitirati ovu dru\u0161tvenu mre\u017eu, odnosno videoservis. Svoje kratke videozapise predstavili su YouTube i Instagram, dok je Instagram \u010dak poku\u0161ao cijelu aplikaciju promijeniti da bude vi\u0161e poput TikToka, \u0161to korisnici nisu prihvatili i pokazali su im palac dolje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No osim \u0161to TikTok uzima korisnike Facebooku, Instagramu, YouTubeu i drugim sli\u010dnim mre\u017eama i videoservisima, \u010dini se kako je ova mre\u017ea ugrozila i &#8211; Amazon. Naime, kako se brendovi mogu direktno reklamirati na TikToku i putem te mre\u017ee korisnicima nuditi svoje proizvode i usluge, oni manje kupuju putem Amazona.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ameri\u010dka kompanija to \u017eeli promijeniti pa su predstaviti Inspire, novi feed unutar svoje mobilne aplikacije za kupovinu koji \u0107e korisnicima pru\u017eiti novo iskustvo online \u0161opinga. Na tom dijelu prikazivat \u0107e se kratki videozapisi, ali i fotografije proizvoda, kao i ideje za \u0161oping i drugi sadr\u017eaj influencera i brendova. Naravno, korisnici \u0107e direktno iz tog dijela Amazonove mobilne aplikacije mo\u0107i i kupovati proizvode.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kako bi im se prikazivao sadr\u017eaj koji \u0107e im biti zanimljiv, korisnici \u0107e prilikom prvog aktiviranja Inspirea trebati odabrati svoje interese (poput videoigara, ku\u0107nih ljubimaca, dizajna, tr\u010danja itd.), a prikaz sadr\u017eaja s vremenom \u0107e se dodatno prilago\u0111avati korisniku i njegovim interesima.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon je jo\u0161 ranije ove godine po\u010deo s testiranjima nove opcije, a sada su se odlu\u010dili pro\u0161iriti njenu dostupnost. Na po\u010detku \u0107e ova opcija biti dostupna samo odabranim korisnicima u SAD-u, a tijekom sljede\u0107ih nekoliko mjeseci mo\u0107i \u0107e je koristiti i ostali korisnici Amazona u toj zemlji. Tako\u0111er, Amazon planira dodatno pobolj\u0161ati Inspire, s novim funkcionalnostima i opcijama namijenjenim \u0161opingu, kao i s novim sadr\u017eajem, sve kako bi privukli korisnike, odnosno kako bi pove\u0107ali njihovu potro\u0161nju.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.cnet.com\/tech\/services-and-software\/amazon-launches-inspire-a-tiktok-style-shopping-feed\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cnet.com<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Koliki su popularnost i utjecaj TikToka najbolje mo\u017eemo vidjeti po broju kompanija koje poku\u0161avaju imitirati ovu dru\u0161tvenu mre\u017eu, odnosno videoservis. Svoje kratke videozapise predstavili su YouTube i Instagram, dok je Instagram \u010dak poku\u0161ao cijelu aplikaciju promijeniti da bude vi\u0161e poput TikToka, \u0161to korisnici nisu prihvatili i pokazali su im palac dolje. No osim \u0161to TikTok [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14632,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-22585","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tehnologija"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>I Amazon kre\u0107e u bitku s TikTokom - OTPOR.Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/otpor.media\/?p=22585\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I Amazon kre\u0107e u bitku s TikTokom\" \/>\n<meta property=\"og:description\" content=\"Koliki su popularnost i utjecaj TikToka najbolje mo\u017eemo vidjeti po broju kompanija koje poku\u0161avaju imitirati ovu dru\u0161tvenu mre\u017eu, odnosno videoservis. Svoje kratke videozapise predstavili su YouTube i Instagram, dok je Instagram \u010dak poku\u0161ao cijelu aplikaciju promijeniti da bude vi\u0161e poput TikToka, \u0161to korisnici nisu prihvatili i pokazali su im palac dolje. 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