{"id":25119,"date":"2023-07-21T11:42:26","date_gmt":"2023-07-21T11:42:26","guid":{"rendered":"https:\/\/test.otpor.media\/index.php\/2023\/07\/21\/https-otpor-media-moze-li-googleov-alat-zamijeniti-novinare\/"},"modified":"2023-07-21T11:42:26","modified_gmt":"2023-07-21T11:42:26","slug":"https-otpor-media-moze-li-googleov-alat-zamijeniti-novinare","status":"publish","type":"post","link":"https:\/\/otpor.media\/?p=25119","title":{"rendered":"Mo\u017ee li Googleov alat zamijeniti novinare?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Nakon pojave ChatGPT-a neki su mediji po\u010deli s eksperimentiranjem i kori\u0161tenjem umjetne inteligencije u svom svakodnevnom radu. Dok su nekima AI chatbotovi poslu\u017eili samo kao alati koji su im pomogli u pisanju \u010dlanaka, u nekim je slu\u010dajevima umjetna inteligencija, osim nekih uredni\u010dkih preinaka, potpisala gotovo cijeli tekst. U nekim redakcijama ve\u0107 su po\u010deli otkazi za one koje mo\u017ee zamijeniti umjetna inteligencija i nije te\u0161ko pretpostaviti da je to samo po\u010detak i da \u0107e takvih slu\u010dajeva u budu\u0107nosti biti sve vi\u0161e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do otpu\u0161tanja bi moglo do\u0107i i zbog novog Googleova alata koji je tvrtka nedavno predstavila nekim novinskim redakcijama. Slu\u017ebeno nisu objavljene informacije o tome, no prema osobama koje su upoznate sa situacijom (i \u017eele ostati anonimne), Google razvija alat nazvan Genesis, koji bi, na temelju \u010dinjenica, sam mogao pisati novinski sadr\u017eaj, predlagati naslove, na\u010din promjene stila pisanja postoje\u0107ih \u010dlanaka i sli\u010dno. Iz ameri\u010dkog internetskog diva, naravno, alat nisu predstavili kao zamjenu za novinare, ve\u0107 samo kao alat koji bi novinarima trebao pomo\u0107i u boljem obavljanju svog posla, kako bi bili produktivniji i u\u010dinkovitiji.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dio direktora medijskih kompanija koji su sudjelovali na sastanku s Googleom na kojima im je predstavljen Genesis opisao je taj sastanak uznemiruju\u0107im, dok drugi smatraju kako je Google uzeo zdravo za gotovo sav trud i vrijeme koji su potrebni za pisanje i ure\u0111ivanje novinskih pri\u010da.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na medijske upite vezane za Genesis, iz Googlea su komentirali kako su u partnerstvu s izdava\u010dima, a pogotovo malim izdava\u010dima, u ranoj fazi istra\u017eivanja ideja kako bi potencijalno omogu\u0107ili alate bazirane na umjetnoj inteligenciji koji bi pomagali u novinarskom poslu. Pri tome su naglasili: Ti alati nisu namijenjeni i ne mogu zamijeniti glavnu ulogu koju novinari imaju u izvje\u0161tavanju, stvaranju i provjeravanju svojih \u010dlanaka.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na primjer, alati omogu\u0107eni umjetnom inteligencijom mogli bi pomo\u0107i novinarima s opcijama za naslove ili razli\u010dite stilove pisanja. Na\u0161 je cilj dati novinarima izbor kori\u0161tenja ovih novih tehnologija na na\u010din koji pobolj\u0161ava njihov rad i produktivnost, ba\u0161 kao \u0161to ljudima na Gmailu i Google dokumentima \u010dinimo dostupne pomo\u0107ne alate, poru\u010dili su iz Googlea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro\u0161li tjedan OpenAI dogovorio je partnerstvo s Associated Pressom kako bi, na temelju njihova sadr\u017eaja, istra\u017eili mogu\u0107nosti kori\u0161tenja generativne umjetne inteligencije u medijskim proizvodima i servisima.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/9to5google.com\/2023\/07\/19\/google-news-ai-genesis\/\" target=\"_blank\" rel=\"noreferrer noopener\">9to5google.com<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nakon pojave ChatGPT-a neki su mediji po\u010deli s eksperimentiranjem i kori\u0161tenjem umjetne inteligencije u svom svakodnevnom radu. Dok su nekima AI chatbotovi poslu\u017eili samo kao alati koji su im pomogli u pisanju \u010dlanaka, u nekim je slu\u010dajevima umjetna inteligencija, osim nekih uredni\u010dkih preinaka, potpisala gotovo cijeli tekst. U nekim redakcijama ve\u0107 su po\u010deli otkazi za [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25120,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-25119","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tehnologija"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mo\u017ee li Googleov alat zamijeniti novinare? - OTPOR.Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/otpor.media\/?p=25119\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mo\u017ee li Googleov alat zamijeniti novinare?\" \/>\n<meta property=\"og:description\" content=\"Nakon pojave ChatGPT-a neki su mediji po\u010deli s eksperimentiranjem i kori\u0161tenjem umjetne inteligencije u svom svakodnevnom radu. Dok su nekima AI chatbotovi poslu\u017eili samo kao alati koji su im pomogli u pisanju \u010dlanaka, u nekim je slu\u010dajevima umjetna inteligencija, osim nekih uredni\u010dkih preinaka, potpisala gotovo cijeli tekst. 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